Make Money with Affiliate Marketing on YouTube: A Step-by-Step Guide with 5 best types of videos

Make Money with Affiliate Marketing on YouTube: A Step-by-Step Guide with 5 best types of videos

As a content publisher, you may be familiar with affiliate marketing, which is a way to earn commissions by promoting products and services on your website or social media platform. However, have you considered using YouTube as a platform to grow your affiliate business? Make Money with Affiliate Marketing on YouTube with 5 different types of videos can be done with proper niche, effort and practices.

YouTube is the second most popular social network in the world (after Facebook) and the second largest search engine (after Google). This means that it has a massive potential audience that affiliate marketers can leverage.

One can make money by tapping into YouTube’s audience while sharing their passions with the world. YouTube affiliate marketing is a powerful strategy that allows content creators to promote products and services they genuinely believe in, earning commissions from sales made through your unique affiliate links of affiliate products.

Getting started is relatively easy and has the best ways too. All you need to do is join affiliate programs, get those special links, and include them in your video descriptions. When your audience clicks on the video content and makes a purchase, you get rewarded with a commission. With over 2.6 billion monthly active users on YouTube, there’s a massive audience potential that you can tap into, promoting products across various niches, including tech, fashion, fitness, and more.

However, it’s essential to note that success in YouTube affiliate marketing requires effort, dedication, and perseverance. It’s a great way to turn your side hustle into a passive income source, but it’s not a get-rich-quick scheme. With Best practices and by choosing the best affiliate programs you can easily reach your target audience.

To help you get started, we’ve compiled a comprehensive guide covering everything you need to know about YouTube affiliate marketing. You’ll learn how to get started, strategies for success, and tips for maximizing earnings through promoting products with affiliate links on YouTube. So, if you’re a content creator looking to thrive in the dynamic digital landscape of 2024 and the upcoming years, affiliate marketing on YouTube might just be your ticket to success.

What is Affiliate Marketing on YouTube?

Affiliate marketing is an incredibly effective way for businesses to promote their products or services by partnering with affiliates who will promote their products to their audience. In this marketing arrangement, the seller agrees to pay the affiliate a commission for every sale that results from the affiliate’s promotion. The plus point is affiliate marketing can be done under shoestring budget.

Affiliate marketing can take many different forms, but the basic idea is the same: the affiliate promotes the seller’s product in some way, and the seller compensates them for that promotion. When it comes to YouTube affiliate marketing specifically, affiliates use videos to promote products or services to their audience with unique links. They include a trackable link in the video’s description or on an affiliate bridge page that directs viewers to the seller’s sales page.

The link is unique to the affiliate, so when a target audience clicks on it, a cookie is stored on their browser that lets the seller know which affiliate sent them. If the viewer purchases before the

cookie duration date, the affiliate will receive a commission for the sale. If the purchase is made after the cookie’s expiration, the affiliate won’t receive credit for the sale.

Affiliate marketing on YouTube can be a powerful tool for both affiliates and sellers, as it allows sellers to reach new audiences and affiliates to earn commissions simply by inserting their affiliate links in the YouTube video description. By working together, affiliates and sellers can create a win-win situation that benefits both parties.

How Does YouTube Affiliate Marketing Work?

YouTube Affiliate Marketing is a popular method of promoting products, services, and brands on YouTube. This marketing technique involves creating videos around the products or services that you want to promote, to entice viewers to purchase or subscribe to them. The great thing about YouTube Affiliate Marketing is that it is made possible by the YouTube affiliate marketing program, which enables YouTubers to promote other companies’ products through affiliate links.

Getting started with YouTube Affiliate Marketing isn’t too difficult, as all you need is a YouTube channel, which is already free to set up and use. You can even promote the products through faceless YouTube channels. However, it is important to note that YouTube has some strict content guidelines that limit what you can and cannot promote on the platform.

Therefore, it is highly advisable to go through YouTube’s policies and guidelines before embarking on your YouTube Affiliate Marketing journey. This will help you avoid any potential issues and ensure that your content complies with the platform’s rules.

Why YouTube Affiliate Marketing?

If you are searching for a reliable source of passive income, affiliate marketing on YouTube is an excellent method to consider. With just a little bit of effort, you can generate significant returns. One of the biggest advantages of affiliate marketing is that it gives you complete freedom to choose the product or service that you want to sell. This means that you can choose something that you are passionate about and genuinely believe in, making it easier to promote it to your audience.

Another significant benefit of affiliate marketing on YouTube is that you have complete control over the content that you create. You can create videos and other content at your convenience and in any style that you prefer. This allows you to showcase your personality and connect with your audience on a deeper level.

With the advancements in technology, you can easily create high-quality videos using your phone’s camera and post them on different social media channels. Vlogging or shooting videos with your phone is a very cost-effective method to create content for your YouTube channel. This means that you don’t have to worry about investing in expensive equipment or camera gear.

The best thing is you don’t have to invest a lot of money to start affiliate marketing on YouTube. All you need is your own YouTube channel, some creative video ideas, and a willingness to learn, a description of the video. With a little bit of effort and dedication, you can start generating significant returns from your affiliate marketing efforts.

Benefits of YouTube Affiliate Marketing

Many affiliate marketers are already promoting products as affiliates on their blogs, websites, or social profiles. Repurposing the existing content you have already published into a YouTube video can provide you with additional benefits without requiring a lot of additional work. With a video, you can easily share it as bonus content on different social networking sites for additional traffic. 

Creating a YouTube video is easier than you think. To get started, all you need is a microphone, a webcam or cellphone, and possibly some screen recording software. There are many free stock video footage websites and video editing software programs you can use to create stunning faceless YouTube channel videos. But the description of your videos should highlight the product you want to promote.

One of the most significant advantages of YouTube marketing is that it can help you build a massive subscriber base of people who want to see your videos without spending a single cent on YouTube ads. These subscribers can become a consistent source of passive income for you, as YouTube videos can drive traffic for years to the affiliate offers you are promoting.  As per the affiliate marketing statistics page the number of online searches for “affiliate marketing” has been constantly increasing since 2016.

YouTube is also a fast and effective way to reach potential buyers, with statistics indicating that 75% of YouTubers who used affiliate marketing reported increased monthly revenue. Publishing videos on YouTube is, therefore, one of the best ways to reach hungry buyers in your niche. One more great advantage of YouTube marketing is that it is affiliate friendly. YouTube does not penalize videos that include affiliate links in their descriptions, and you can post naked or cloaked affiliate links as per your preference. 

Also, embedding your YouTube video on your blog posts covering the same topic can improve the user experience of your visitors. Not everyone enjoys reading text, and videos can provide a more engaging and interactive format for your audience. This can cause visitors to stay on your blog longer, which is a signal to Google that your content is relevant to their search query. This, in turn, might give your blog post a boost in the SERPs (search engine results page) and help you to rank higher in search results.

How to Start with YouTube Affiliate Marketing?

If you’re interested in becoming a YouTube Affiliate Marketer, there are a few steps you need to follow:

The first step is to set up a YouTube account with monetization enabled. This will allow you to earn money from the advertisements that are displayed on your videos. Once you have set up your account, you need to pick an area of interest or expertise. For example, if you’re interested in fashion, you could create a channel that focuses on fashion-related content.

After creating your channel, start uploading videos related to your area of interest. Before you start uploading videos, you need to provide YouTube with your email address and phone number. This is necessary for YouTube to connect your YouTube channel with Google Adsense or other marketing companies that work with YouTube Affiliate Marketers like you. Google Adsense is a program that allows you to host advertisements for other companies on your channel. 

As the popularity of your channel increases with the profitable niche, more brands and businesses will allow you to host their advertisements. This means that you will earn more money from your YouTube channel. Therefore, it’s important that you consistently upload high-quality content that resonates with your target audience.

Make Money with Affiliate Marketing on YouTube: A Step-by-Step Guide with 5 best types of videos

The secret to YouTube marketing success lies in creating and sharing videos that people crave to watch. This can be achieved by following four simple steps:

1. Identify your target audience for your YouTube channel and find a consistent niche where your content can thrive.

2. Develop engaging and informative videos that cater to the desires and needs of your target audience specifically related to your niche.

3. Search for affiliate products that align with the interests of your target audience.

4. Create and upload relevant videos centered around your carefully selected affiliate products.

It is essential to avoid the common pitfall that many affiliate marketers fall into – promoting multiple products that are unrelated to their channel’s audience. The key here is to create content that people want to watch. Unlike traditional TV, YouTube viewers have a choice, and they can easily switch to another video.

Successful YouTube channels typically follow an unwritten rule: create videos focused on one central theme. While you can create different types of videos, such as brand storytelling, educational videos, entertainment videos, etc., they should all relate to the same overall theme.

It’s worth noting that this rule also applies to other platforms like blogs, podcasts, and social media platforms. Influencers target a specific niche to build their name and reputation. 

Programs for Affiliate Marketing

Affiliate programs are a great way to earn some extra income while promoting products or services that align with your niche. However, choosing the right program that will offer value to your audience and cater to their needs is important. 

To help you get started, here are some of the best YouTube affiliate programs representing a variety of niches that you can try out. 

  • Amazon Associates is one of the widely used affiliate programs on YouTube. With over 200 million people visiting and shopping from Amazon monthly, it is a great platform to promote a wide range of products. 
  • Canva has recently shifted the focus of its affiliate program to support individual content creators who produce tutorials, courses, and workshops about Canva’s products and features.
  • Skillshare is an online learning platform filled with industry and thought leaders, making it a great asset to anyone’s learning journey. If your YouTube channel is focused on creativity, learning, or anything that requires skills, you can take advantage of Skillshare’s affiliate program. 
  •  Adobe offers a Pandora of solutions that can cater to your audience’s needs if they are embarking on a creative journey, especially in design, photography, or building web applications. 

If you want to attract brands and businesses to your channel, certain types of videos are preferred the most. By creating high-quality videos that showcase your skills and knowledge, you can become an attractive partner for brands and businesses looking to collaborate with creators in your niche.

Types of Videos

As mentioned earlier, in the world of affiliate marketing it’s important to have an overarching theme for your YouTube channel. However, this doesn’t mean that you can’t experiment with different types of content, including affiliate marketing videos. To keep your audience engaged in this second largest search engine, it’s recommended to mix and match a variety of video formats about your affiliate products with content creation. This will not only add some diversity to your channel but also help you reach a wider audience and then to the YouTube affiliate links.

Several types of video formats are effective for marketers on YouTube, including affiliate marketers. For instance, product review videos can be a great way to showcase the features, key factors, and benefits of your affiliate products. Tutorial videos can help your audience understand how to use the products effectively, while unboxing videos can create excitement and anticipation around new products.

Also, comparison videos can help your audience make informed decisions about which products to buy, while “best of” videos can highlight the top products in a particular category. Finally, don’t forget about vlogs, which can help you build a personal connection with your audience and showcase your own experiences and insights related to your affiliate products. With your own website like blogs, you can direct the popular way to your affiliate product through engaging videos.

Many different video formats can be effective for affiliate marketers on YouTube. By experimenting with different formats and finding what works best for your audience, you can create engaging and valuable content that drives traffic and sales to your affiliate products.

How to videos

How-to videos have become increasingly popular on YouTube as they provide a great way to teach a specific task or explain a complex concept to the audience. These tutorial videos are informative and entertaining, making them an excellent resource for those who want to learn something new.

In these videos, YouTubers usually explain how to use a particular product or service, how to solve a problem, or how to perform a specific task. These videos are helpful as they provide step-by-step instructions that viewers can follow along with. They are also visually appealing, making them engaging and easy to understand. Below you can see a great example of How-to videos. 

When creating How-To videos, it is essential to showcase the product in use, demonstrating its features and use cases. By doing so, the audience can see how the product works in real-life situations. Additionally, YouTubers can provide tips and tricks to help viewers make the most of the product’s features.

On YouTube, many channels specialize in creating How-To videos related to their niche. These channels cover a wide range of topics, from makeup tutorials to DIY projects, and everything in between. It’s essential to create multiple How-To videos relevant to your niche, as this will help build your channel’s credibility and attract more viewers.

When creating How-To videos, YouTubers can also incorporate affiliate products into their content. However, it’s important not to make the videos feel like a sales pitch. Instead, YouTubers should focus on creating informative and engaging content that provides value to their viewers. By doing so, viewers will be more likely to trust their recommendations and purchase the products they promote.

Product review videos

When creating product review videos, it’s essential to provide your audience with a comprehensive explanation of why a particular product is good or bad and whether it’s worth buying or not. One of the most popular types of product review videos on YouTube is smartphone reviews. However, many people also review other products such as cars, novels, beauty products, video games, movies, and more.

If you want to get into affiliate marketing, then product reviews are a great place to start. They’re probably the best type of video content for affiliate marketing. However, it’s important to mix in other types of videos so that your audience remains interested in your content.

When making review videos, you can either focus on a single affiliate product or review multiple products in one video. If you’re going to make a video about a particular product, then it’s best if you own the product yourself. This way, you can show your audience how the product works and give your honest opinion about its performance. If you don’t own the product, then it’s still possible to make a video, but it won’t come across as truthful and honest as a video that shows you interacting with the product in question.

Best-Of Videos

Best-of videos are a popular type of video content on YouTube that has gained immense popularity in recent years. Essentially, best-of videos are a type of video roundup that features multiple products or services of a similar category. The idea is to showcase the top products in a particular category and provide an overview of their features, benefits, and drawbacks.

However, to make your best-of video stand out from the crowd, you need to ensure that your affiliate products look good in your videos compared to competing products. It’s important to note that while promoting a product, you should avoid making any untrue statements or presenting false information. Being transparent and honest is crucial in building trust with your audience.

For example, the Create Studio Official is a full-feature video animation software that makes it easy for everyone to create incredible videos. In this YouTube channel, he describes the Create Studio application and has also mentioned the affiliate mention.

When creating a best-of video, it’s essential to follow a certain format that makes it easier for viewers to consume the content. Typically, in these “list” videos, you should start from your least favorite item and go on to your most favorite one. This creates a sense of anticipation and keeps viewers engaged till the end of the video.

Finally, you can put affiliate links to all the products mentioned in your video in the description. This allows viewers to purchase the products directly from the link, which can generate revenue for you as the video creator. However, it’s important to disclose the affiliate links in your video and description to maintain transparency with your audience.

Unboxing videos

Unboxing videos have become a widespread phenomenon on YouTube. These videos feature presenters who open up a package and describe the contents of the box. This type of video is often used as part of the review process, and it has proven to be an effective way to establish a connection with the target audience. By showing that you are one of them, you can make your viewers feel more comfortable and engaged with your content.

One of the key benefits of unboxing videos is that they can make you appear more genuine and trustworthy. When you demonstrate that you have personally tried the product in question, viewers are more likely to accept your review and product recommendations. This is because your hands-on experience adds a lot of credibility to your opinion. Unboxing videos can be an excellent way to showcase the features and benefits of a product. By providing a visual demonstration of the item and describing its key features, you can help your viewers understand how the product works and what sets it apart from similar items on the market.

Alas, unboxing videos can be a valuable tool for affiliate marketers and content creators who are looking to establish credibility and build trust with their audience. By sharing your personal experience with a product, you can create a more authentic and engaging connection with your viewers.


Tutorials are a form of educational content that is widely used to teach a particular task or skill. They are usually presented in the form of an extended how-to video that demonstrates the step-by-step process of achieving a particular goal. Tutorials are helpful for people who want to learn a new skill or improve their existing skills. 

In the process of creating a tutorial, the creator may use one or more of their affiliate products to achieve the desired result. Affiliate products are products that the creator promotes and earns a commission from when someone purchases through their unique affiliate link. By using these products in their tutorials, creators can demonstrate the effectiveness of the products and help their viewers achieve their desired outcomes.

To make it easier for viewers to find related tutorials, some YouTube channels group together multiple tutorials and how-to videos into a separate playlist. This makes it easy for people to find related videos that they can use to see how to master a process or learn a skill. These playlists can be a great resource for people who are looking to learn a new skill or improve their existing skills.

Passions can be monetized

When it comes to affiliate marketing, many people fail to make a profit because they start with the wrong mindset and approach. One common mistake that aspiring affiliate marketers make is building a YouTube channel or website around their passions or expertise. While this may seem like a logical and enjoyable choice, it can often lead to disappointment and lost time and money.

The reason for this is that your passion or area of expertise may not always be profitable. For example, you may have a passion for a niche that is not very common or popular. Alternatively, you may be interested in a niche that is very popular, such as entertainment, but where you struggle to find products or services to promote.

To succeed with affiliate marketing, it is important to choose a crowded niche with a wide range of products or services to sell. The more products there are in a niche, the more customers there are likely to be. This means that you should conduct thorough research to identify a niche that has a high level of demand, a large customer base, and a wide range of products or services that you can promote as an affiliate. By doing so, you can maximize your chances of success and profitability in the world of affiliate marketing.

Scroll to Top